1. OVERVIEW OF DIGITAL TRACKING 

Solar Trade Warehouse utilizes cookies and similar tracking technologies (such as web beacons and pixels) to ensure the operational stability of our national procurement platform. These technologies allow us to process regional allocations securely, analyze site traffic, and optimize our direct-to-homeowner distribution model.

2. WHAT ARE COOKIES? 

Cookies are small data files transferred to your device when you access our platform. They function as a digital memory for our site, allowing us to recognize your browser, secure your session during the form submission process, and record your tracking preferences.

3. CLASSIFICATION OF COOKIES WE DEPLOY To maintain our industrial-grade digital infrastructure, we categorize our tracking technologies as follows:

• Strictly Necessary (Essential): These cookies are fundamental to the operation of the Solar Trade Warehouse website. They enable core functions such as secure routing of your postcode data to our CRM, network load balancing, and fraud prevention. The platform cannot function without them.

• Performance & Analytics: We deploy analytical tools to measure the efficiency of our website. This data helps us understand how users navigate our packages (Trade Starter, Trade Plus, Trade Battery Bundle) and identify bottlenecks in the allocation process. All data collected is aggregated and anonymized.

• Targeting & Advertising (Meta Pixel): As a conversion-focused platform, we utilize third-party tracking, specifically the Meta Pixel, to measure the effectiveness of our national campaigns. These cookies help us deliver relevant allocation updates to your devices and ensure we do not serve you redundant advertising once you have secured your trade pricing.

4. THIRD-PARTY TRACKING 

Certain functionalities on our site are provided by authorized third-party infrastructure partners (e.g., our CRM provider, analytics platforms, and advertising networks). These entities may set their own cookies to facilitate their services. Solar Trade Warehouse does not control these third-party cookies, and their use is governed by the respective providers’ privacy policies.

5. MANAGING YOUR PREFERENCES 

You maintain full control over non-essential tracking.

• Consent Mechanism: Upon your first visit to our platform, you will be presented with a compliance banner allowing you to accept or decline Performance and Targeting cookies.

• Browser Controls: You can adjust your web browser settings to refuse cookies or alert you when cookies are being sent. Please note that disabling Strictly Necessary cookies will disrupt the allocation form and prevent you from securing trade pricing.

6. POLICY MODIFICATIONS 

We continually audit our digital infrastructure. As we upgrade our tracking capabilities or as UK regulations evolve, we will update this policy accordingly.